AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has announced today the launch of its office in Taipei, Taiwan. After successful entries into Southeast Asian markets, the Singapore-headquartered company now looks to expand into Greater China, starting in Taiwan and soon to be followed by launched in Hong Kong and China.
“Taiwan will be our entry point into the Greater China market, providing us with an initial base to clients in the region,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
Through the Taiwan office, clients in Greater China will have access to the AdAsia Digital Platform, an easy-to-use integrated tool for display, mobile and video programmatic buying across multiple ad exchanges, the AdAsia Ad Network and AdAsia Video Network.
In addition, the AdAsia Digital Platform also integrates CastingAsia, an influencer marketing platform, and AdAsia Video Production. This allows clients to manage, monitor and track multiple marketing efforts through a single platform.
AdAsia has appointed Masahiro Goto as the manager of Taiwan. Masahiro joins from financial technology company Uzabase Asia Pacific. Prior to that, he was an M&A specialist in the technology, media and telecommunications sector.
“There has been an increasing amount of interest in the Greater China region by existing and new clients, and we are building an experienced local team for our entry into this market,” said Goto.
“We are pleased to welcome Masahiro, who has shown an astute eye for business opportunities and a strong knowledge of advertising and marketing trends in Taiwan and the region. We’re confident that Masahiro can lead our initial efforts into Greater China,” said Kosuke Sogo.