Mohamed Adam Wee resurfaces at Manulife Malaysia as CMO

Mohamed Adam Wee, former group CMO of CIMB, has joined Manulife Malaysia as CMO. According to his LinkedIn, Wee (pictured) has more than three decade's worth of experience in marketing. He was previously with CIMB for over five years, during which he was responsible for driving innovative marketing through the deployment of martech and adtech. Wee was also responsible for establishing a regional operating model across multi-country governance and operations. 

He first joined CIMB in 2015 as group CMO and group customer experience officer, leading the customer experience division to build a team of leaders skilled in journey mapping, business process re-engineering, and performance tracking and measurement, his LinkedIn said. Before CIMB, Wee was with Maybank as group CMO for close to five years. According to his LinkedIn, his scope of work involved group marketing and brand management, group sports and sponsorship management, group digital marketing management, and group service quality management.

He also worked as the CMO of Sunrise and spent six years with Astro, last helming the role of director, brand management, strategy. Wee also had a three-year stint at BBDO Malaysia where he was director of account management. He is currently also an Asia Pacific advisory board member for Insider Global and an industry advisory board member for Sunway University Business School.

In 2018, Wee wrote in A+M's The Futurist column that for brands to be ready for consumers of the future, the more immediate action would be for them to review the IT investments. He previously explained that today's Millennials are predominantly non-brand loyalists and this has paved the way for new start-ups to achieve unprecedented scale in a very short time. This will all evolve again as Gen Z have attributes of being brand evangelists, he added.

At the same time, Wee also previously predicted that service orientation will evolve from high touch to self-serve to contextually always on. Hence, marketers today place plenty of focus on multi-channels and omni-channels to serve the fragmentation created by diversely different generations operating in the economy in the same instance.

Join ourDigital Marketing Asia conference happening from 9 November 2021 - 25 November 2021 to learn about the upcoming trends and technologies in the world of digital. Check out the agenda here.

Related articles: 
Former Manulife SG marketer Cheryl Lim joins OTT player Viu
Manulife SG's marketing lead Cheryl Lim exits after four years
Manulife IM promotes CMO Grace Ho to new digital business role