ADA celebrates a remarkable 25 victories at Marketing Excellence Awards 2023

This post is sponsored by ADA.

ADA, Asia’s largest independent sales, marketing, and data transformation company empowers enterprises across Asia with its multi-faceted and data-driven approach.

The agency celebrated a remarkable 25 victories at Marketing Excellence Awards 2023, solidifying its position as a dominant force in the industry. Its impressive haul included 11 gold, eight silver, and five bronze awards, along with the prestigious Marketer of the Year title won with Bank Central Asia (BCA).

The 11 gold-winning campaigns, in collaboration with BCA, Toyota, Kopi Kenangan, Sony Pictures Indonesia, BCA Digital, and Matahari, showcased ADA’s extraordinary success in areas such as consumer insights, content marketing, and personalisation. It was a monumental achievement for an agency that’s only five years old.

Marketer of the Year 2023: ADA’s remarkable collaboration with BCA

BCA’s outstanding performance in the marketing arena was truly exemplified when it was crowned Marketer of the Year with 11 wins, a testament to its exceptional campaigns and strategies. ADA played a pivotal role in securing this prestigious title with several award-winning campaigns that showcased the magic of data-driven marketing.

#TolakDenganAnggun, a campaign combating financial fraud, harnessed the storytelling prowess and star influence of Anggun C. Sasmi. BCA pioneered the groundbreaking fraud education initiative, setting new industry standards through this campaign.

The campaign’s success was rooted in its strategic brilliance – utilising a multi-platform approach, implementing a full-funnel strategy on YouTube, employing frequency control for improved view through rates, and incorporating creative wordplay.

This astute combination, along with effective media placement and optimisation, drove the campaign towards successful business outcomes.

In the Expoversary 2023 hybrid campaign, ADA strategically combined targeting and cross-targeting to effectively reach potential borrowers for BCA’s offers. The decision to host both offline and online events was aimed to generate excitement, attract registrations, and encourage loan applications within set timelines.

To stand out, BCA chose the unconventional approach of incorporating Suzan, a beloved childhood character in Indonesia, known for her clever, yet raunchy portrayal. Despite the unconventional choice, the campaign surprised everyone by not only generating trillions in mortgage and vehicle financing applications, but also sparking widespread social conversations and nostalgia on platforms such as Twitter. The success demonstrated the effectiveness of creative thinking and strategic media planning.

ADA’s remarkable collaboration with BCA not only garnered accolades, but also drove substantial results, further solidifying its position as a trusted partner in achieving marketing excellence.

ADA triumphs with 24 awards and the Marketer of the Year accolade at Marketing Excellence Awards Indonesia.

Driving real results for clients’ businesses

For BCA Digital, ADA crafted a comprehensive integrated marketing strategy that paved the way for exceptional results. By aligning both parties efforts with their specific goals, ADA harnessed the power of data and technology to create a unique ecosystem that propelled BCA Digital’s digital presence.

In the case of Matahari, ADA tailored the approach to address Matahari’s specific target audience with precision. Leveraging ADA deep consumer insights and market research, the agency deployed a customised marketing strategy that resonated with the audience and drove impressive results.

“ADA’s programmatic ads for mobile apps have been instrumental in addressing the challenges faced by our customers such as improving key metrics and driving revenue growth,” said Max Gilang Arifianto, head of eCommerce marketing at Matahari.

The partnership with Toyota, on the other hand, exemplified its commitment to understanding consumer insights through in-depth market research. The “Toyota Lofi Drive Beats” campaign, which was underpinned by engaging content and a multi-channel activation, fostered a stronger connection between Toyota and its customers.

ADA’s passion lies in seamlessly integrating digital, content, media, and technology, allowing it to deliver the promise of digital for its clients. Through data-driven creative marketing strategies and marketing technology, ADA offers end-to-end solutions tailored to the unique needs of businesses and consumers.

Soaring to new heights

With a dynamic multi-faceted approach, ADA’s data transformation, marketing solutions, eCommerce management, and customer engagement services are not just about offerings, ADA represents a comprehensive strategy tailored to drive meaningful results for businesses.

As a pioneer in marketing technology (MarTech) in Indonesia, ADA has played a pivotal role in helping companies execute more effective marketing efforts and gain a profound understanding of dynamic consumer behaviours.

The launch of integrated media, creative, data and AI, eCommerce and customer engagement services has yielded significant achievements.

ADA dedicates its exceptional growth to its clients and its team, more fondly known as ADA All Blues. As the industry enters an important transition period where marketers are navigating from AdTech to MarTech, ADA will focus on helping clients realign their marketing strategies to generate meaningful outcomes to their businesses.