Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
AD WATCH: A Saatchi & Saatchi CD’s most/least favourite ads

AD WATCH: A Saatchi & Saatchi CD’s most/least favourite ads

share on

AD WATCH features marketing industry figures providing their opinions on what they think is some of the most inspiring and disappointing work they've seen. As long as it's not their own!On this editionDanny YapCreative DirectorSaatchi & Saatchi Shanghai(UPDATE: Though Danny Yap was with Saatchi & Saatchi Shanghai at time of this article's original print publication, at time of this article's digital publication, he has since moved on.)HOT: Apple HomePodIt’s no surprise when Apple comes out with an engaging spot, but I found this one from early 2018 (directed by film icon Spike Jonze) for the release of the Apple HomePod, mesmerising.FKA Twigs plays an exhausted employee, battling her way through subway traffic on a grey commute home; something I think all of us living in big cities can relate to. When she makes it home, she asks Siri to simply play something she likes, and from there we are a slowly pulled into a psychedelic dance journey.[embed]https://vimeo.com/326495829[/embed]As Twigs starts to move, her whole apartment becomes another world where she is totally in control, the walls and colours bending to her will and pleasure. I bet most people won’t even realise the spot is four minutes long because it is easy to get lost in the music, fluid dance moves, and colours.NOT: Tsingtao 2018 World Cup adWhile last year’s Tsingtao ad – “No Beer, No Football” – aptly portrays the World Cup spirit that brings everyone together, it is unfortunately not very original.[embed]https://vimeo.com/326496228[/embed]The production can certainly be complimented, however, it is eerily similar to an ad done years earlier by an Israeli mobile network operator Pelephone. Imitation may be the sincerest form of flattery, but the frame-for-frame similarity in these two ads borders more on a copycat approach rather than a team respecting an original idea and then putting its own spin on it.[embed]https://vimeo.com/326496419[/embed]This article was produced for the March issue of Marketing Magazine. For more features, and other magazine-exclusive content from this and upcoming issues, you can subscribe to receive your print copy here or can read our digital version in its entirety here.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window