Ad spending topped $30bn in 2010

Total advertising expenditure for the full 2010 year jumped a healthy 19% to $31 billion, buoyed by Hong Kong's rising economic conditions.Fresh data from monitoring group admanGo shows a strong 20% increase in spending in the first half of 2010 was behind the good result.Overall the banking and investment community was again the biggest spending category, lead by HSBC which spent $280 million and Citibank, which showed the most significant increase of all advertisers spending $188 million.Last year Olay and MTR Corporate both dropped out from the top 10 list, ranking number 12 and 14 respectively.Parknshop successfully caught up with Wellcome due to a significant increase inadspend in the second half of the year.Television and newspapers continued to take the lions share of ad budgets with TV at 36% and newspapers at 31.3%. Outdoor was the next biggest beneficiary taking close to 10%.Other top 10 advertisers included McDonald’s ($228 million), Wrigley ($209 million), Parknshop ($202 million), Fortune Pharmacal ($195 million), Wellcome ($188 million), Canon ($185 million), PCCW ($165 million) and SK-II ($159 million).