The Association of Accredited Advertising Agencies of the Philippines (4As) has just revealed the theme and overall look of the much-anticipated first-ever Ad Summit Pilipinas 2014 scheduled this May.
A colorful rendition of the All-Seeing Eye (pictured), an ancient symbol for secret knowledge, made by creative AOR DDB Philippines serves as the logo for the summit with the theme “Age of Enlightenment.”
In much the same way with the intellectual revolution in Europe in the 1700s, Ad Summit Chair and Publicis CEO Matec Villanueva said that the advertising industry is craving for fresh, bold and socially-relevant ideas – a hunger that only the industry’s most respected gurus can satisfy.
The 4As is currently finalizing the speakers for the five-day event to be held at the Subic Bay Exhibition and Convention Center from 7 – 11 May. Asked who are on the list, Villanueva shared with Marketing that experts from digital and big global media networks were invited.
Ad Summit Pilipinas will also now become the new home of the Creative Guild’s Kidlat Awards, which is currently being pushed as the country’s most prestigious creative advertising competition.
The event is believed to be the successor to the AdCongress of the Advertising Board of the Philippines. The 23rd Ad Congress was originally set for November 2013 in Davao City.
AdBoard chair Bienvenido Niles Jr. cancelled the event last July, citing lack of internal support primarily from the exit of its biggest members. KBP has left the Adboard in 2005 which PANA and the 4As followed in November 2012 and February 2013, respectively.
Before 2013 ended, the Media Specialists Association of the Philippines (MSAP) and the the Internet and Mobile Marketing Association (IMMAP) also followed suit.