Acronis appoints Bite as communications agency

New generation data protection firm Acronis has appointed Bite as its communications agency of the record. The decision follows the announcement that the company is moving its international headquarters to Singapore.With many organizations recognising their data as an important and untapped profit centre, there is a growing sense of urgency around protecting that data. Recognising this need, Acronis established its international headquarters in Singapore in order to capitalise on rising demand for the company’s advanced data management and security solutions across the Asia Pacific region.“The communications landscape in Singapore has become much more dynamic in recent years, and technology enterprises need an agency that can offer a range of tightly integrated services to effectively deliver their message to a very diverse audience,” said Paul Mottram, executive vice president, Asia Pacific at Bite. “Acronis selected Bite because we have the right blend of media and market savviness, deep technology expertise and 360 degree approach to supporting the evolving needs of our clients in this always-on world.”Adding momentum to an already robust technology business, the win further underscores the agency’s expertise in enterprise technology. Bite also serves a range of clients in the consumer, professional services and finance sectors.Bite’s recent client successes have gained industry recognition. It most recently won a Bronze Award at the Singapore PR Awards for Best Digital Communications Strategy. The list of accolades acknowledges the agency’s deep expertise in the technology and corporate sectors, and its strong talent for integrated PR, social, search and digital marketing.