Acquisition a nay for Havas Media CEO

After Vincent Bolloré sold Aegis Media in a US$4.9 billion deal to Dentsu, Havas, the only independent group left, touted as the next most lucrative acquisition target but Alfonso Rodes Vila, CEO, Havas Media thinks otherwise.

Marketing spoke to Vila (pictured) on the topic who said an acquisition is not on the cards.

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Havas also recently rebranded its operations and renamed the Euro RSCG Worldwide network and its agencies to Havas Worldwide. The Havas group now consist of two main brands: Havas Media and Havas Creative.

But the rebrand poses a few challenge as well, mostly internal Vila said referring to the change of mindset of the staff.

“The industry is going in a way which is fragmented and much more complex. In terms of media and specialisation of different disciplines, we need to train people to be experts in these disciplines while thinking of the product as a whole.”

According to Vila, as important as it is to be specialised, integrated thinking still remains important. “You have to change the ‘I’ to the ‘we’ in an industry where ego’s are quite common,” he said.

With the rebrand, Havas aims to go the market with a simplified structure which is totally integrated.

“While internally we need to coordinate and organise ourselves, for the client it will be one door, one person answering all the questions,” he said.

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