Accor Plus hires digital agency for loyalty programme in Indonesia

Accor Plus has hired digital agency Lion & Lion where the agency will develop a digital campaign for Accor Plus’ digital member loyalty program targeting Indonesia. This include creation and execution of content to ensure consistent and engaging communication, convey Accor Plus’ membership benefits, and grow Accor Plus’ member base.

With over 44,000 growing members and nearly 59 million monthly active users (MAUs) in Indonesia, Instagram is an exciting and suitable platform for Accor Plus to connect with its members.

“The Lion & Lion team exceeded our expectations and showed a genuine interest in understanding our business and getting a better sense of our audience base to determine the best digital strategy. I am excited to work with Lion & Lion and the value they will bring,” said Tom Deakin, Content Manager at Accor Plus.

Kartika Guerrero, managing director for Lion & Lion in Singapore, added, “Accor Plus is passionate about growing their business and enabling their members to explore, taste, laugh and enjoy more. We are very pleased about the opportunity to support and build their presence online.”

Accor Plus is an expansive hotel, dining, and lifestyle membership program in Asia Pacific. The membership program currently encompasses 381,000 members, over 800 hotels and 1,100 restaurants across 18 Asia Pacific countries