Bayan Mo I-Patrol Mo (BMPM), ABS-CBN’s citizen journalism campaign, conducted simultaneous flash mobs around the country this Saturday to celebrate reaching over one million members.
Rowena Paraan, head of ABS-CBN BMPM, said that the flash mob is a first in a series of events to celebrate the milestone and invite more Filipinos to join the cause.
“This is the first. We had a Flash mob because it’s participatory where people can join and have fun. It’s so BMPM,” she said in a report by ABS-CBNNews.com.
Bayan Mo I-Patrol Mo was first called as Boto Mo, iPatrol Mo! and was initially a watchdog for the 2007 Philippine General Elections. The core campaign was later expanded to cover not just the elections, helping ABS-CBN to consistently break the news, ranging from small town developments to big events in the metro.
BMPM become a platform for “Bayan Patrollers” to submit reports to ABS-CBN via mobile through SMS, MMS and the official apps of ABS-CBNnews.com app and the Commission of Election (COMELEC) available in iOS, Android, and Windows. Other digital venues include Facebook, Twitter account and a dedicated website
“This shows that ABS-CBN is doing the right thing when it comes to citizen engagement. I appreciate how the network has given time and resources for a program that doesn’t earn the network money and fairly expensive,” Palaan adds.
The network’s two main rivals, GMA and TV5, have their own citizen journalism campaigns named YouScoop! and News5 Everywhere, respectively.