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ABS-CBN targets more viewers abroad

ABS-CBN Corp. has expanded its distribution network to broadcast programs abroad to reach Filipinos residing in the United States and Middle East.

ABS-CBN International recently launched the Lifestyle Network on Time Warner Cable featuring lifestyle topics like home, food, and travel.  In a statement, ABS-CBN North America Managing Director and global content Head Olivia de Jesus said the new channel mainly caters to Filipino Americans interested about “art, practical, and innovative guidance on living well.”

ABS-CBN North America regional marketing head and senior director Jun Del Rosario said the Lifestyle Network will complement The Filipino Channel (TFC), a long-running ABS-CBN television network targeting Filipino expatriates with a 24-hour lineup of shows imported from the network.

“We recognize that TFC needed a companion specialty channel that caters more to Filipinos who are looking for programming that addresses personal improvement, individual empowerment and expansion of one’s world,” he adds.

The channel will be available on Channel 683 in Los Angeles and Channel 691 in San Diego for no additional charge to Time Warner Cable digital customers with subscription to The Filipino Channel in the area.

Middle East

On the other side of the globe, ABS-CBN partnered with pay-TV company OSN to carry its programming for Filipino communities in the Middle East.

The Dubai-based cable company will be air four international channels – its flagship TFC, a sports and entertainment channel called Bro, Cinema One Global, and ABS-CBN news channel.

The partnership came days after GMA Network, Inc named My-HD, another Dubai-based pay-TV firm, as its new carrier in the Middle East starting 1 May, closing the broadcaster’s partnership with OSN.

“Our partnership with ABS-CBN is a clear demonstration of our network’s strength in reaching out to the widest cross-section of the region’s Filipino community,” David Butorac, chief executive officer of OSN, said.

A study from the Asian American Center for Advancing Justice in February said that Filipinos are the largest Asian minority group in California today at 1.5 million, followed by Chinese at 1.4 million. Meanwhile, the Middle East is home to the second largest number of overseas Filipino workers in the world with 2,139,613 people.

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