ABS-CBN claims TV ratings lead despite Typhoon Glenda

ABS-CBN sustained its nationwide leadership last July with an average audience share of 44% despite widespread blackouts caused by Typhoon Glenda.

Based on data from Kantar Media, ABS-CBN topped rival network GMA’s 34% audience share by nine points while TV5 only registered 10%. This also includes dominating the primetime block (6PM-12MN) with an average audience share of 50%, or an 18-point lead over GMA’s 32% and TV5’s 8%.

ABS-CBN’s Primetime Bida recorded a notable following in areas outside of Manila like Balance Luzon (areas in Luzon outside Mega Manila) with an audience share of 53%, 63% in the Visayas, and 61% in Mindanao. In comparison, GMA garnered only 31%, 23%, and 24% respectively for the said time blocks.

The recently concluded “The Voice Kids” ranked first in the top 10 most watched shows in the Philippines last July with an average nationwide viewership of 33.6%.

ABS-CBN also swept all the spots on the top ten list, which includes programs Dyesebel” (27.2%), “Maalaala Mo Kaya” (26.4%), “Hawak Kamay” (25.9%), “Ikaw Lamang” (25.4%), “TV Patrol” (25.3%), “Mirabella” (24.4%), “Wansapanataym” (23%), “Rated K” (21.3%), and “Home Sweetie Home” (20.2%).

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes. The WPP-owned company claims this represents 100% of the total Philippine TV viewing population, contending that AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

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