ABS-CBN sustained its nationwide leadership last July with an average audience share of 44% despite widespread blackouts caused by Typhoon Glenda.
Based on data from Kantar Media, ABS-CBN topped rival network GMAâ€™s 34% audience share by nine points while TV5 only registered 10%. This also includes dominating the primetime block (6PM-12MN) with an average audience share of 50%, or an 18-point lead over GMAâ€™s 32% and TV5’s 8%.
ABS-CBNâ€™s Primetime Bida recorded a notable following in areas outside of Manila like Balance Luzon (areas in Luzon outside Mega Manila) with an audience share of 53%, 63% in the Visayas, and 61% in Mindanao. In comparison, GMA garnered only 31%, 23%, and 24% respectively for the said time blocks.
The recently concluded “The Voice Kidsâ€ť ranked first in the top 10 most watched shows in the Philippines last July with an average nationwide viewership of 33.6%.
ABS-CBN also swept all the spots on the top ten list, which includes programs Dyesebelâ€ť (27.2%), â€śMaalaala Mo Kayaâ€ť (26.4%), â€śHawak Kamayâ€ť (25.9%), â€śIkaw Lamangâ€ť (25.4%), â€śTV Patrolâ€ť (25.3%), â€śMirabellaâ€ť (24.4%), â€śWansapanataymâ€ť (23%), â€śRated Kâ€ť (21.3%), and â€śHome Sweetie Homeâ€ť (20.2%).
Kantar Media uses a nationwide panel size of 2,609 urban and rural homes. The WPP-owned company claims this represents 100% of the total Philippine TV viewing population, contending that AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.