Abercrombie sues Gap over hire of marketing lead

Abercrombie & Fitch is said to be suing Gap as the former claims, the hire of its new chief marketing officer Craig Brommers, violated his non-compete clause.

According to AdAge, Abercrombie filed litigation against Gap last week.  Abercrombie's lawsuit alleges Brommers has violated his non-compete clause with the Ohio-based clothing giant. According to the lawsuit, Brommers, who had been a senior VP of marketing at the company for close to three years, is  prohibited from working for 12 retail competitors including Gap, for a period of a year upon resigning from Abercrombie.

"At the time Brommers departed, he was deeply involved with developing marketing plans and budgets for the entire fiscal year 2016. Gap's misconduct was intentional, malicious, and done with actual malice," the lawsuit reads.

The AdAge article also states that Brommers was in charge of marketing for Abercrombie's three retail brands and dealing with the company's advertising agencies. As such, he would have access to trade secrets relating to its upcoming plans, campaigns, and strategies.

Brommers was hired in January this year to lead Gap's marketing efforts. Prior to working with Ambercrombie, Brommers also spent three years with Calvin Klein and over 10 years with Speedo.

Abercrombie has in recent years been embroiled in numerous lawsuits. Recently, the US Supreme Court also sided with a Muslim woman who said she was not given a job at a Abercrombie & Fitch clothing chain because of her religious headscarf. Meanwhile 62,000 of its employees are also suing the company for being forced to buy Abercrombie branded clothing.