Abercrombie & Fitch partners ZALORA to push into SEA market

Abercrombie & Fitch has partnered up with ZALORA. The partnership will see the Asian online store offer Hollister merchandise followed by Abercrombie & Fitch product launching later this month, said a press statement on Nasdaq.

"We are looking forward to partnering with ZALORA to build on our strong base of loyal customers across Southeast Asia," said Fran Horowitz, chief executive officer of Abercrombie & Fitch Co.  "We work hard to connect with customers wherever, whenever, and however they prefer to shop and we continue to invest in relationships and innovation to support that."

According to the press statement, this partnership will provide Abercrombie & Fitch access to more than 600 million of ZALORA's online customers.

This comes following the brand shuttering its store in Hong Kong.  A&F’s four floor, 25,600 square feet boutique on Pedder Street in the city’s Central business district, currently fetches HK$7 million per month. The store’s lease is valid until 2019, but the company said an early closure will be “substantially complete” by the end of the second quarter of fiscal year 2017, and A&F will be paying a lease termination charge of HK$124 million during the fourth quarter.