Cheil has promoted Greater China president and CEO Aaron Lau to president of international.
Lau will retain his role as president and CEO of Cheil Greater China in addition to the new position.
As president of international, he will lead the global networks to enhance the agency’s reputation and to grow its existing portfolio of clients.
He will lead the Cheil Global Network Team based in UK and also work with Cheil regional heads in overseas networks to further develop global and regional clients. He will also collaborate with the leadership team under Cheil umbrella such as McKinney, IRIS, Beattie McGuiness Bungay, The Barbarian Group, Cheil Pengtai and Bravo Asia.
Lau has served as the president and CEO of Cheil Greater China since 2012 and has grown the China operations into a 1,400 staff organization and the country’s sixth largest agency based on annual revenues (R3 China 2014 annual report).
Before joining Cheil, Lau was Chairman and CEO of Bravo Asia for three years and worked at DDB for 16 years leaving as Chairman & President, Asia.
He has served on a number of advisory boards including the Hong Kong Trade Development Council, HK-China Business Council and the Shanghai Xu Hui District Mayor’s International Advisory Board, etc. He is also a member of the YPO and WPO chapters in Hong Kong, having served as the Education Chair of WPO Hong Kong.