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A possible Yakult cameo on Netflix gains the brand traction on its origins

If you grew up in Singapore, you’d instantly recognise the iconic little bottle with a silvery red foiled top as Yakult. Recently, the digestive drink possibly made a cameo in Netflix’s teen rom-com To All the Boys I’ve Loved Before.

In the show, the sister of the female lead refer to Yakult as a “Korean yogurt smoothie” when asked about it by the male protagonist Peter Kavinsky. However, some netizen called out Netflix for confusing the brand’s origin in the show given it is a drink from Japan.

In a tweet which garnered 80,636 retweets 26,105 likes, Yakult’s origin (Japan) was a point of conversation – with netizens debating why the drink may have been referred to as such in the show.

Marketing has reached out to Yakult and Netflix for comment. Meanwhile, also jumping on the conversation about a common love for the probiotics beverage for many children growing up was Netflix Philippines.

This is not the first time a brand has gotten and unwitting mention or association with a popular show, causing a stir online. Just in May this year, Nippon Paint unintentionally became the centre of an internet meme which replaces an iconic battle cry in a scene of Marvel’s Avengers: Infinity War, with its brand name.

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