9 of the best event invites [GALLERY]

Details matter, and that's the one thing these brands understood.We rounded up the most attention-grabbing invites or media kits we've seen this year.1. Bering's Frozen in Time campaignLocale: SingaporeWhen and where: 8 June to 20 July 2013 at The Shoppes at Marina Bay Sands and Wisma AtriaThe event: Bering launched a campaign to showcase the brand's timepieces and jewellery in an ice block. The objective of this event was to highlight the brand's designs as being "timeless."The invite: In line with that objective, Bering sent out event invites in the form of a block of ice (consisting of a ring that was embedded within) to selected local media.Photo credit: Bering Time Singapore 2. New Johnson's baby naturals launch eventLocale: South KoreaWhen and where: 7 March 2013 at Club MOW, KoreaEvent details: Johnson & Johnson (J&J) presented to the media and bloggers the brand's latest premium natural baby skincare product. Male models served J&J's baby Naturals product to each guest on wooden trays and the product was also unveiled on stage.The invite: The media kit consisted of special blind test kits that contained the brand's new product with two other competitive brands represented by alphabet and their symbolic icon.A = J&J’s Baby Naturals, B = Burt's Bees baby, C = California baby.Photo credit: Synergy H+K Strategies Korea and Johnson & Johnson3. Launch of the Magnum Pink and Black in SingaporeLocale: SingaporeWhen and where: 26 July at Clarke Quay Central Fountain Square.The event: A temporary pop up store was set up in the middle of Clarke Quay to promote the brand's two new flavours as well as showcase the pop-up store.The invite: A media kit was sent out to selected local media, with items that matched the event theme: pink and black.Photo credit: Unilever Singapore4. Cruzan Rum Tiki CampaignLocale: SingaporeWhen and where: 22 August 2013 at Prive, SingaporeThe event: An experiential pop-up party that announcing rum-producer Cruzan Rum bringing its Tiki rum concoctions to Singapore.The invite: The event invite was in the form of a message in a bottle to create a tropical lifestyle feel.Photo credit: The Experience Architect (TEA)5. HP Elite pad eventLocale: SingaporeWhen and where: 31 July 2013 at Mon Jervois (condo showroom)The event: HP launched a B2B event to reach out to C-suite people who are key decision makers in the IT buying process in their respective companies.The invite: Each guest received a personalised laser-cut wood invitation to drum up hype about the event. Photo credit: Goodstuph6. Poh Heng's garden sonnetLocale: SingaporeWhen and where: 13 August 2013 at Flower Dome, Gardens by the BayThe event: To commemorate Singapore's evolution as a "City in a Garden", Poh Heng invited the media to Garden Sonnet, a private luncheon. The event also saw the unveiling of Poh Heng's Garden Sonnet (花之新语), a collection made out of high karatage gold and precious gemstones.The invite: The media kit was in the form of a cupcake to tie in with the flower theme.Photo credit: BrandStoryAcross the world....we also spotted some seriously fashionable event invites in the form of the various fashion weeks.7. Diesel Black Gold Fall Winter 2013/2014 (Seen at the New York Fashion Week)Locale: New York, USAThe event: Diesel introduced its Diesel Black Gold "The Cosmic Tour" collection during the fashion week, tying in with its psychedelic rock theme.The invite: A laser-cut invitation card that could stand on its own like this:Photo credit: Wallpaper*8. The Kenzo Men's Show Spring/Summer 2014 showLocale: Paris, FranceThe event: Kenzo presenting its men's Spring/Summer 2014 collection at the men's fashion week in Paris.The invite: Here's how the stylish invite looked:Photo credit: KenzoSee also what Kenzo rolled out in 2012:The brand used a tin box containing a mini survival kit for the outdoors as a great event invite to tie in with the jungle-inspired collection last year.Photo credit: Wallpaper*9. Ann Demeulemeester fashion week Autumn/Winter 2013 menswear showLocale: Paris, FranceThe event: Fashion designer Ann Demeulemeester presented her Autumn/Winter 2013 collection at the mens' fashion week in Paris.The invite: A printed handkerchief with the designer's brand on it was sent out as an invite.Photo credit: Wallpaper*Now there's no reason to be boring with your invites. Get creative if you haven't!