9 of the best event invites [GALLERY]

Details matter, and that’s the one thing these brands understood.

We rounded up the most attention-grabbing invites or media kits we’ve seen this year.

1. Bering’s Frozen in Time campaign

Locale: Singapore

When and where: 8 June to 20 July 2013 at The Shoppes at Marina Bay Sands and Wisma Atria

The event: Bering launched a campaign to showcase the brand’s timepieces and jewellery in an ice block. The objective of this event was to highlight the brand’s designs as being “timeless.”

The invite: In line with that objective, Bering sent out event invites in the form of a block of ice (consisting of a ring that was embedded within) to selected local media.

Photo credit: Bering Time Singapore

2. New Johnson’s baby naturals launch event

Locale: South Korea

When and where: 7 March 2013 at Club MOW, Korea

Event details: Johnson & Johnson (J&J) presented to the media and bloggers the brand’s latest premium natural baby skincare product. Male models served J&J’s baby Naturals product to each guest on wooden trays and the product was also unveiled on stage.

The invite: The media kit consisted of special blind test kits that contained the brand’s new product with two other competitive brands represented by alphabet and their symbolic icon.

A = J&J’s Baby Naturals, B = Burt’s Bees baby, C = California baby.

Photo credit: Synergy H+K Strategies Korea and Johnson & Johnson

3. Launch of the Magnum Pink and Black in Singapore

Locale: Singapore

When and where: 26 July at Clarke Quay Central Fountain Square.

The event: A temporary pop up store was set up in the middle of Clarke Quay to promote the brand’s two new flavours as well as showcase the pop-up store.

The invite: A media kit was sent out to selected local media, with items that matched the event theme: pink and black.

Photo credit: Unilever Singapore

4. Cruzan Rum Tiki Campaign

Locale: Singapore

When and where: 22 August 2013 at Prive, Singapore

The event: An experiential pop-up party that announcing rum-producer Cruzan Rum bringing its Tiki rum concoctions to Singapore.

The invite: The event invite was in the form of a message in a bottle to create a tropical lifestyle feel.

Photo credit: The Experience Architect (TEA)

5. HP Elite pad event

Locale: Singapore

When and where: 31 July 2013 at Mon Jervois (condo showroom)

The event: HP launched a B2B event to reach out to C-suite people who are key decision makers in the IT buying process in their respective companies.

The invite: Each guest received a personalised laser-cut wood invitation to drum up hype about the event.


Photo credit: Goodstuph

6. Poh Heng’s garden sonnet

Locale: Singapore

When and where: 13 August 2013 at Flower Dome, Gardens by the Bay

The event: To commemorate Singapore’s evolution as a “City in a Garden”, Poh Heng invited the media to Garden Sonnet, a private luncheon. The event also saw the unveiling of Poh Heng’s Garden Sonnet (花之新语), a collection made out of high karatage gold and precious gemstones.

The invite: The media kit was in the form of a cupcake to tie in with the flower theme.

Photo credit: BrandStory

Across the world….we also spotted some seriously fashionable event invites in the form of the various fashion weeks.

7. Diesel Black Gold Fall Winter 2013/2014 (Seen at the New York Fashion Week)

Locale: New York, USA

The event: Diesel introduced its Diesel Black Gold “The Cosmic Tour” collection during the fashion week, tying in with its psychedelic rock theme.

The invite: A laser-cut invitation card that could stand on its own like this:

Photo credit: Wallpaper*

8. The Kenzo Men’s Show Spring/Summer 2014 show

Locale: Paris, France

The event: Kenzo presenting its men’s Spring/Summer 2014 collection at the men’s fashion week in Paris.

The invite: Here’s how the stylish invite looked:

Photo credit: Kenzo

See also what Kenzo rolled out in 2012:

The brand used a tin box containing a mini survival kit for the outdoors as a great event invite to tie in with the jungle-inspired collection last year.

Photo credit: Wallpaper*

9. Ann Demeulemeester fashion week Autumn/Winter 2013 menswear show

Locale: Paris, France

The event:
Fashion designer Ann Demeulemeester presented her Autumn/Winter 2013 collection at the mens’ fashion week in Paris.

The invite: A printed handkerchief with the designer’s brand on it was sent out as an invite.

Photo credit: Wallpaper*

Now there’s no reason to be boring with your invites. Get creative if you haven’t!

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