72andSunny Singapore brings on board new managing director

72andSunny Singapore has appointed Bassam Abdel-Rahman (pictured) as managing director, reporting to Chris Kay, partner at 72andSunny. He will also work alongside the current leadership team comprised of Johnny Tan, executive creative director, and Chiew Ling Tan, director of talent and operations. He will also join the Singapore team in September.

Prior to the move, Abdel-Rahman spent two years as a global group brand director at 72andSunny Amsterdam, where he led the global adidas account and Samsung Mobile. He most recently played an integral role in the latest 2018 adidas World Cup campaign, “Creativity is the Answer”.

Before 72andSunny, he spent 10 years working for international agencies such as BBH Asia Pacific, London, Media Arts Lab London and Los Angeles and TBWA London. This saw him working on clients such as Nike, Google, British Airways, Apple and PlayStation.

“It’s incredibly exciting to have someone as well-rounded and driven as Bass to be on the team. 72andSunny runs in his blood. He’ll help us build a super distinctive culture and help add firepower to our work,” Johnny Tan, ECD at 72andSunny, APAC, said.

“When the opportunity came up to join 72andSunny Singapore, it was probably one of the first genuine no-brainers in my life. I get to come back to one of the most diverse and culturally rich regions in the world and work every day with some of the most talented people in the game,” Abdel-Rahman said.

Most recently, the agency bolstered its Singapore team through the hires of Nicole Lee, previously brand director from BBH Singapore, and Rachel Woolley, strategy director, who previously served as a freelance strategy director for 72andSunny Amsterdam. It also brought on board Lisi Davis as managing director.

Marketing has reached out to 72andSunny for comment.

72andSunny Singapore also recently joined the agency roster of Danone for its Southeast Asia market, as part of an extension of their global relationship, the agency said in a statement. The agency also bagged new businesses such as Love, Bonito and Aptamil, and launched the Adidas World Cup campaign in China.


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