6 agencies in the running for U Mobile's social account

U Mobile has shortlisted six agencies - incumbent Reprise Digital, Entropia, Orion, Digitas, Havas and Creative Unicorn. The pitch round recently concluded and the appointment will be for a year with the duties involving creative, community management and social intelligence. Jenny Chin, head of marketing services, confirmed the pitch to A+M.

Reprise was reappointed for social duties last year, along with the conclusion of the creative pitch for postpaid and digital financial services which saw TBWA\\ and Isobar being handed the respective accounts.

The telco is also in the midst of its creative prepaid pitch, with the appointment being for a year with the option to extend for another. Duties cover ATL, social and digital communications targeted at student, youth and migrant segments. Chin also confirmed the pitch to A+M.

It recently tied up with Microsoft to launch GoOffice, an affordable monthly bundle offering voice, data and Microsoft Office 365’s suite of applications. GoOffice aims to enable all businesses, especially SMEs, to digitise their business. The GoOffice bundle includes features such as a principle postpaid line, two supplementary postpaid lines, 1TB cloud storage on OneDrive and usage of the Microsoft Office 365 Business on up to 15 devices.

In the telco space, Maxis recently named Publicis Groupe to manage integrated marketing duties. Meanwhile, Celcom and TM are also in the midst of creative pitches.