4FINGERS brings on board ad veteran Linda Locke

4FINGERS has appointed ad veteran Linda Locke as an independent non-executive director, effective immediately. The appointment will see Locke joining the board for 4FINGERS where she will provide counsel through her over 40 years of advertising and marketing experience.

According to the company, this comes as the fast-casual restaurant looks to disrupt the F&B industry globally. Marketing has reached out to 4FINGERS for additional comment.

She will undertake these duties alongside her current role as creative director and CEO of Godmother Consulting. Since April 2017, Locke has served as director for the Culina gourmet company and mentors small start-up businesses. Prior to her new role, Locke held the position of marketing director of luxury fashion retailer Club 21 and organic store Supernature from 2008 to 2015, and was the general manager of Club 21 Online from 2013.

Locke spent over 30 years in the creative and advertising industry, including stints at Batey Advertising, Leo Burnett and Saatchi & Saatchi. During her tenure at Saatchi and Saatchi, she successfully grew the business from a SG$6 million to a SG$125 million agency, serving as both CEO and creative director. In 2006, Locke was appointed chairman of the 4A’s advisory board.

“We are excited that Locke is bringing her advertising and marketing expertise to 4FINGERS. We are seeing increased brand fatigue in mature markets, and Locke’s strong track record of driving business success and creative change will be invaluable in helping us differentiate our brand and deliver the 4FINGERS experience to the rest of the world,” Steen Puggaard, CEO, 4FINGERS, said.

“4FINGERS has established itself as a regional fast casual brand with over 21 stores across Asia Pacific, and I am delighted to join the board to work with Puggaard and the leadership team to grow the brand globally,” Locke said.