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360 China Digital Excellence Congress returns as one of 2019?s biggest digital transformation events

360 China Digital Excellence Congress returns as one of 2019?s biggest digital transformation events

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Organised by 360 International Advertising Unit - the overseas advertising sector of China's Internet giant 360 Group - this year?s "360 China Digital Excellence Congress" will return on 27 November in Hong Kong.

For its fourth edition, the flagship event, partnered with Marketing Magazine. With the theme of "Precise Digital Marketing: Transformation & Innovation," it will offer insights in cutting-edge market trends and successful case scenarios presented by more than 100 business leaders from eCommerce, retail, tourism, finance, and other industries.

Willy Yang, senior vice president of 360 Group, will offer the keynote speech after the welcoming speech presented by David Ip, general manager of 360 International Advertising Unit. Ip will also moderate a panel discussion with participants that include Ronald Fung, chief digital officer of Noah Holdings, Shao Yujun, business director of Westwin, Zhao Zhuoqiang, senior operation director of 360 Group, and last but not least, Yang himself.

The panel discussion will be aimed at helping participants understand the latest marketing trends, coupled with research findings, as well as how to effectively tap into China?s markets.

Other anticipated elements of the 360 China Digital Excellence Congress include an appearance by Ted Wong, senior product manager of 360 Group, who will present a speech, and a networking lunch for leaders in the community to meet and share ideas.

But one of the key draws of the half-day event, is that it will be playing host to the 360 Master Awards 2019. The ceremony will pay tribute to overseas enterprises and brands that distinguished themselves over the last year in the area of China digital marketing. Furthermore, these awards will reveal what channels and scenarios have influenced marketing practices for different industries in recent years.

The presentation of these awards by the congress holds such importance because it will introduce the latest trends and dynamics of the digital landscape to overseas markets, thus encouraging marketers to participate in digital transformation and ultimately achieve a win-win situation for both brands and consumers.

This content was sponsored by 360 Digital Media Co. Limited

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