3 things you need to know about Hong Kong's online shoppers

The line between browsing and buying online and offline in Hong Kong is blurring as technology enables nearly everything to become a digital touch point for consumers.New research from Nielsen shows that following the success of e-commerce boom in China, Hong Kong retailers are keen to leverage the online shopping fever, with some now looking at online shopping festivals to create interest in e-commerce activity.But the real question, says Nielsen, is what are the consumer perceptions toward these shopping events? Based on a recent study, here are some highlights you should know about Hong Kong e-shoppers.1: Know your customersGenerally speaking, 88% of Hong Kong consumers shopped online in the past 12 months. The young generation (aged below 30) are all active e-shoppers, while one-third of the e-shoppers in Hong Kong purchased online within one week.2: Know your point-of-saleOver 80% consumer shop online through desktop computers, while two-out-of-five online shoppers choose their smartphone for e-shopping.3: Know your product strategyThe top three most popular categories for e-shoppers are clothing, travel package/ air tickets/ hotels, and restaurant coupons.E-commerce is quickly becoming crucial to growth because creating a relevant, integrated and engaging shopping experience means winning offline as well. Are you ready to catch the evolving online retail ecosystem?