3 brands that topped for most searched for secondhand goods in Indonesia

Purchasing second hand items in a bid to push for sustainability is growing in momentum. In Indonesia, the most popular categories to sell second hand items are in the fashion, babies & kids, health & beauty category. Second hand buying refers to the selling and buying of previously-owned products, including both new and used in condition.

The three brands that come out on top for most searched keywords for second hand items are Zara, H&M, Uniqlo Recommerce, said Carousell Group. In celebration of its 10th anniversary, Carousell Group released the Carousell Recommerce Index (10th Anniversary Edition) revealing the sustainability impact its collective community has made by buying and selling secondhand items.

Over the past decade, the Group’s users have extended the life cycle of millions of items, including 76.8 million fashion items; 33.9 million electronics; 26.6 million hobby items and toys; 11.1 million home items and furniture; and 10.6 million babies & kids items. To further illustrate the impact, assuming all used electronics listed are iPhone Xs, the height when stacked together is the equivalent of over 2,000 Mount Bromos!

The report covers data from Carousell Group's brands — Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, One Shift, Ox Luxe, Ox Street, and Refash.

Since its inception in 2012 as a mobile-first app to make selling and buying underutilised items easier, Carousell has grown into a multi-category platform for secondhand in Greater Southeast Asia.

Last week, Carousell Group also announced that it was reducing 110 roles, representing 10% of the group's total headcount. As part of cost savings, it is also moving to an office with significantly lower rent, and the co-founders and group leadership will take voluntary pay cuts.

The company had initially been optimistic about the recovery that was to come when the company emerged from COVID-19 lockdowns across key markets of the group. It also doubled down on a number of new initiatives to make selling and buying more convenient and trusted. That meant creating more teams to work on these initiatives, which included new teammates that Carousell had to hire.

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