Sports performance sports brand 2XU has marked the launch of its online store with a partnership with Hong Kong fitness community Bikini Fit.
Earlier this week, the Australian sports brand invited media to Sun Yat Sen Memorial Park to view a dynamic workout hosted by 2XU and Bikini Fit’s Alexander di Fina, with an introduction to Bikini Fit’s fitness philosophy, followed by lunch. 2XU compression tights provided for each media attendee.
The e-commerce site will provide the city’s savvy sportspeople with exclusive new 2XU styles to kick-off 2015.
The launch event and public relations was managed by 2XU’s PR partner Plug Public Relations.
During the launch phase launch, 2XU is offering loyal fans a limited-time offer of 10% discount on all online purchases of regular- priced items through the end of February.