2Stallions' head of content and social exits

Tyler Chin, head of content and social at digital marketing agency 2Stallions, is leaving the agency. At 2Stallions, Chin oversaw the creative execution of the agency's content and social teams, leading campaigns across Malaysia and Singapore.

Reflecting on his time at the agency, Chin pointed to the "Mustafa Jewellery silver parade" campaign as one of his proudest achievements.

"It was the first campaign Mustafa group has run, and it was in Melaka. It was a Raya campaign led by 2Stallions in partnership with Mustafa Jewellery Melaka and Cult Creative as well as Synapze to celebrate the humble spirit of the festive period," he said. "Instead of flashy gold and diamonds, we opted for silver as the humble styling choice to reflect the period." 

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Another standout project was the launch of the Mustafa rewards app in Singapore, which aimed to encourage customer loyalty while helping shoppers stretch their spending amid economic uncertainty.

"This launch was moved forward urgently to help Singaporeans save as they spend as the global economy is shifting in these uncertain times. Mustafa Centre has always been the haven for shopping at the best possible prices and Mr Mustaq wished to help the Mustafa customers more by rewarding their spending with points to redeem cash coupons with and also gain chances to win prizes from the lucky spin," Chin said.

The rewards app launched well with 1,100 users signing up within the first 24 hours during the date of launch, according to Chin. 

Prior to joining 2Stallions in November 2025, Chin served as senior manager of brand management at Naga DDB Tribal, where he worked across the CelcomDigi and Astro accounts.

During his time on CelcomDigi, he supported campaigns including the award-winning "Skuad 5G" campaign and led the nationwide refresh of CelcomDigi's prepaid packs and delivered the "Semangat No.1" campaign, according to his LinkedIn. 

On the Astro business, Chin led the agency execution for the launch of Astro Original's Bride from the past and oversaw the relaunch campaign for Astro Star Quest, marking the talent competition's return after an eight-year hiatus, with elements of the activation eventually becoming part of the show itself.

Earlier in his career, Chin was an account manager at Choobub Creatives, where he managed end-to-end client delivery across branding, strategy, production and marketing campaigns. 

The move comes amid continued leadership changes across the agency landscape, as networks and independent agencies alike refresh their leadership teams to strengthen capabilities across creative, media, social and integrated communications.

Most recently, Edelman named Vimlarithan Vijaya as creator marketing leader for Southeast Asia and Sushant Vithaldas as head of creator marketing for India, as part of a broader expansion of its creator-led marketing capabilities across Asia Pacific.

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