With Lunar New Year just around the corner, YouTube listed the 10 most popular and viral Year of the Pig-themed YouTube ads that entertained Singaporeans in the past week and a half. Some of the brands used this festive season to tug at heartstrings with emotional films and ads.
Reminiscing the childhood days, Yeo’s reminds consumers of the memories during the annual Lunar New Year celebration. The ad follows the life of Aden from when he was a kid, to his teenage life. His mum presented an ang pao accompanied with a Yeo’s packet drink during Lunar New Year when he was a kid and did the same each year.
2. NTUC FairPrice
NTUC FairPrice invited Chef Eric to teach a unique dish for customers and the audience to give a hand during the festive season. According to Google statistics, Singaporeans had actively searched online for new recipes and cooking tricks, resulting in a 30% increase in recipe searches in 2018. Chinese New Year is also a time to experiment, with 53% of Singaporeans indicating that they were willing to try new brands during this period, proving that this is an optimum period for new entrants to promote their products.
McDonald’s Singapore reminds viewers that it is located in each part of the world in this heart-warming ad. The brand looks to provide a “taste of home” as Singaporeans travel and study abroad.
4. Air Wick
Air Wick collaborated with Feng Shui master Jessie Lee to release videos on Feng Shui tips on Air Wick’s YouTube channel. She elaborates on how each zodiac will fare this year. According to Google’s statistics on digital behavior, watch time for Astrology content went up by 51% as Singaporeans were eager to see if their stars aligned for the new year, while watch time for Chinese music videos also increased by 16% as they hummed along to fresh and familiar tunes.
The telco launched a short film, titled “From Ma, With Love” which follows three Singaporean undergrads, who were abscondingLunar New Year celebrations in Singapore. However, they feel remorseful after realising their luggages that were packed by their parents.
Jetstar collaborated with Way Feng Shui Group to feature Feng Shui master, Mark Tan. The spot compiles travel tips based on the different zodiac signs. On Jetstar’s YouTube page, Tan released a video on auspicious huat (prosperity) and travel tips for this year. He talks about the auspicious destinations and months aligned for various zodiac signs.
7. Cold Storage Singapore
Cold Storage released a recipe video on YouTube on whipping up a festive dish using the abalone and different items. According to Google’s digital behaviour statistics, leading up to Chinese New Yea, Singaporeans had actively searched online for new recipes and cooking tricks. This resulted in a 30% increase in recipe searches in 2018. Chinese New Year is also a time to experiment, with 53% of Singaporeans indicating that they were willing to try new brands during this period, proving that this is an optimum period for new entrants to promote their products.
Halal beverage manufacturer Etika released an ad on its YouTube page as part of Pepsi’s CNY 2019 campaign. The heart wrenching ad follows the life of a young girl whose family does not celebrate the festive season much like the others. As the years pass, the girl grows and realises the reason behind not putting up red decorations were her grandmother’s colour blindness. Towards the end of the video, the young girl decorates the house with yellow and gold ornaments for her grandmother to view clearly.
AirAsia launched a new brand campaign in Singapore to “inspire” Singaporeans to get more quickies in and pursue their work-life balance aspirations – by indulging in more frequent, re-invigorating short holiday getaways. The campaign highlights how “quickies” can be staged according to travellers’ passion points, including “Food Quickies”, “Shopping Quickies” and “Beach Quickies”.
10. GlaxoSmithKline Asia
GlaxoSmithKline, which handles the Panadol brand, has rolled out a video to encourage the use of its Panadol Extra with Optizorb. The video depicts how the pill fights multiple tough pains and starts to work in 10 minutes and is effective against 5 types of tough pain: headache, migraine, dental pain, menstrual pain, and muscle and joint pain.
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