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10 leading brands on Twitter in Indonesia

It is a new year and a new day. But that doesn’t mean we can’t take a look back at 2018 and learn from the ones who have managed to come out on top.

For many brands, Twitter is an avenue to extend their reach out to their audience. In certain moments, brands leverage specific moments to carry out various activations and promotional activities on Twitter. There are also brands that utilise Twitter for customer service.

Throughout 2018; @BNI won hearts of the young or Millennials audience with their regular Tweets about live quotes, making them one of the leading brands on Twitter in the Indonesia’s banking sector. @GrabID came in second place by regularly tapping into real-time moments and conversations that occurs on the platform.

@ShopeeID managed to be at the third spot this year with its visual contents; from announcing new promo deals, promoting new commercials, to live broadcasting their 12.12 celebrations which was also aired live on TV.

Last year, Twitter has unveiled 53 premium video content collaborations, as it brings on-board hundreds of hours of live stream and video highlights programming, across sports, entertainment and news, to its platform. It aims to expand premium video content available on Twitter to advertisers in Asia Pacific and build on extensions of existing global and regional content deals.

Bloomberg, Dugout, VICE Media, FMA Indonesia, FOX Sports Asia, NBC Universal, Red Chillies Entertainment, Sony Music and Stadium Astro Malaysia are among the partners that Twitter is collaborating with. In addition, 19 of the partnerships include live streaming on their platforms. Each partner has its own Twitter handle to view the video content from. For Indonesia, BWF 2019, UEFA Champions League and UEFA Europa League are made available on FMA Indonesia, Persib FC will deliver direct highlight and television station network, NET, will be bringing TV programs to Twitter and also be available for brand sponsorships.

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