Zuji Singapore is showing its cheeky side with its latest campaign. Claiming that because the CEO of Zuji Singapore has finally decided to step out of the office, the marketing folks at Zuji decided to offer the public 99% off on a secret destination.
As they say, when the cat's away, the mice will play.
The campaign, appropriately titled “The Boss is Away”, has a designated microsite that allows members of the public to receive first-hand exclusive hints and updates on the sale and future campaigns. Zuji subscribers will get notified of these deals before the general public. To acquire more subscribers Zuji is handing out free ice creams to members of the public.
Lecia Lim, marketing manager of Zuji Singapore said, “Our goal has always been to enable our customers to create wonderful memories when they travel. With the boss being away, we decided to go big this time. And what is crazier than 99% off your next holiday? We want people to know that memories can begin with Zuji in the best way possible, and a 99%* off deal is one of the best ways to start.”