Zirca Digital Solutions, an independent Digital Media and Brand Solutions’ Company in India, is expanding into Southeast Asia and North Asia.
Zirca has set up an office in Singapore in order to be able to cater to its clientele in Southeast Asia and North Asia. The company has over the years worked with publishers and platform partners such as Microsoft Advertising, The Economist, Outbrain and several more.
In a press statement, Zirca said it "aims to create a strong international presence and with this in view, it plans to set shop in the Middle East and in Europe during its next expansion phase." The company added its goal is to provide a full spectrum of services designed to help its clients achieve digital excellence via custom advertising, content and rich media solutions.
Zirca has also set up a full-service content agency comprising of editors, content writers, graphic designers and client servicing personnel to deliver content strategies customised for brands. It has partnered with several technology platforms to deliver a comprehensive suite of programmatic advertising and rich media services.
The company has appointed Sukesh Singh as consultant – sales and business development who will be based out of Singapore. Singh has experience in sales, business development and partner management during his previous stints at Phunware Inc. and BBC Worldwide. He will be actively involved in building local teams for these markets.
“Establishing our business here in SEA and North Asia will be less of a challenge as compared to what it would be for a similar company looking to expand into India. Our expertise in digital media sales and operations brought from the years of experience in the Indian market combined with the localised knowledge that Sing brings in will enable us to systemize the expansion process and provide a suite of services that are specific to this region,” Neena Dasgupta (pictured) , CEO & director, Zirca Digital Solutions said.
“Geographic expansion is a clear and powerful way to drive growth. Our clients need a global service and a global perspective. Asia is diverse. A ‘one size fits all’ approach to asset monetisation does not work – we recognise this and hence plan to have offices setup across locations in order to be more in sync with these market differences. We are looking to build a strong team focused solely on our international expansion,” added Karan Kumar Gupta, managing director, Zirca Digital Solutions added.
According to a statement, the company recently updated its brand identity. The new brand identity and logo convey the energy and the vigour with which it aims to address the new markets and new opportunities. Zirca added that to further strengthen its services to clients, a major tech acquisition is on the cards as well.