Chinese tech firm ZingFront has formed a strategic partnership with NetEase Games to drive games marketing with ad tech.
ZingFront, a marketing partner of Facebook, leverages ad tech to help businesses improve efficiency by investigating into the market with data. The increased understanding of ad tech will enable NetEase Games to create more works to further engage gaming consumers in what is an already huge and rapidly expanding market.
ZingFront has also built its own ad tech platforms with various software, including UnrealFront; a production tool for ad creations with capabilities to create cinemagraph ads, 3D Video ads and playable ads. It generates ads with just a click and only takes a few seconds to complete ads with high quality, high performance, and low cost.
Another tool, SocialPeta – an ad creation and Marketing intelligence service – enables NetEase Games to acquire creative information from the game marketing field in a more timely fashion, making creative advertising more efficient.
“ZingFront’s intelligent solution helps our clients to generate insights and creative ideas for advertising. We are planning to provide a marketing tech platform in the future,” commented Zhao Xiuwen, CEO of ZingFront.