Zespri Kiwifruits, together with TSLA, recently created the world’s largest human pinball game held in Singapore, as a part of an experiential effort. The game saw around 600 players and spectators participating in the activation.
It was also powered by groups of 10 people at a time who were working giant levers, buttons and pumps to keep the balls in play, measuring at 15.9m x 7.5m with pinballs 1.5m in diameter. It also saw 2,100 yellow and green Kiwifruits being consumed, and also five hours of gameplay before a winner was crowned a champion of the game.
The activation also consisted of five active stations and surprise elements to perk up the game experience, with participating teams fighting to try to keep the kiwi-ball in play for as long as possible.
The event also saw the involvement of WeBarre and Boom Singapore in the form of capsule fitness classes. Meanwhile, beauty brand Urban Decay also got on board by providing spray-on hair colour and body stickers at the event’s dress up booth. To allow participants to experience its products, Zespri Kiwifruit was also prepared by Popaganda, Preparazzi, and Project Acai.
“We wanted to create an experience that really made people feel alive in a fun, and ultimately surprising way that we could all relate to. So we thought…why not play pinball!” said Mavis Neo, creative director at The Secret Little Agency (TSLA).
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