PRMMS Hero 2024
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Zero2: Empowering businesses and communities for a regenerative economy

Zero2: Empowering businesses and communities for a regenerative economy

share on

A new chapter in corporate and personal sustainability begins with the launch of Zero2, an award-winning ESG (Environmental, Social, and Governance) application that aims to influence consumer behaviour and foster a regenerative economy.

Developed by Negawatt, a pioneering Hong Kong smart city startup specialising in digital transformation for sustainability in real estate, Zero2 is set to redefine sustainability engagement for businesses, corporations, SMEs, and individuals.

2 app cycle inside pic

Negawatt's collaboration with Prizm Group, a strategic investor and partner, fuels the development of Zero2. Combining Negawatt's expertise in smart city ESG solutions with Prizm's CRM excellence, the innovative platform promises to empower businesses to digitally transform businesses while engaging their stakeholders to reduce carbon emissions on their daily lives.

"To scale ESG impact, we believe in a future of ESG-driven growth and a regenerative economy," said Arthur Lam, co-founder and CEO of Negawatt. "Zero2 is the manifestation of this vision, offering a unique solution that digitises and incentives individual daily sustainable behaviours while revolutionises corporate stakeholder engagement for ESG."

Zero2 goes beyond existing sustainability apps by offering tailor-made solutions for corporations and personalised experiences for individuals. The platform's engaging UI/UX, member ranking capabilities, and collaborative challenges foster active user involvement and incentivise eco-conscious actions.

Real-life gamification transforms sustainable practices into tangible carbon reduction results. Points will be given to individual for each completed sustainable missions in return for attractive merchandise discounts with an average of 50% when compared to market retail price. For corporates, it serves as the best tool for employee engagement for ESG while fulfilling their commitments with quantifiable data.

Jason Lam, CTO of Negawatt, added, "Our agile approach ensures that Zero2 is a constantly evolving platform, introducing new features and campaign initiatives to keep our users engaged and committed to sustainable practices."

3 offline photo

One of Zero2's notable campaigns, in collaboration with the Hong Kong Housing Society, showcases its commitment to a green economy. Deployed across various estates, the platform engaged over 10,000 residents in eco-friendly missions. Users were rewarded for recycling, using reusable cups, opting out of plastic utensils, and achieving water and electricity saving benchmarks.

“We are intrigued by the concept evolving ESG and gamification introduced by Negawatt, and our Prizm team is thrilled to embark on this profound project. While many of the CRM programmes we have introduced in the past have focused primarily on retails, we are intrigued to explore how we can harness the psychology of gamification to reshape users' daily behavioural patterns. Our curiosity lies in discovering innovative ways to inspire positive habits, particularly in creating a better world that we all share,” said Jeffrey Hau, CEO of Prizm Group.

4 app showcase v2

The partnership with over 500 merchants plays a pivotal role in Zero2's success. Exclusive discounts and rewards offered by these forward-thinking merchants are seamlessly redeemed through multiple mobile kiosk locations strategically placed in accessible residential areas. This collaborative ecosystem empowers businesses to contribute to their customers' carbon savings and monitor progress towards ESG targets.

Zero2's achievements speak volumes. Since its launch, the platform has successfully reduced over 400,000 kg of carbon dioxide emissions, equivalent to planting 16,000 trees. The participation rate in missions stands at an impressive 83.6%, with users collectively walking 35,000 km within the first month alone. By marrying sustainability and innovation, Zero2 sets the stage for a future where environmental stewardship and corporate social responsibility drive lasting change.

About Negawatt:

Negawatt is a Hong Kong-based smart city startup focused on driving digital transformation for sustainability in the real estate sector. With a mission to create a regenerative economy, Negawatt offers innovative solutions that empower businesses and individuals to make a positive impact on the environment.

About Prizm Group:

Prizm Group is specialised in digital, social, data and CRM with six offices globally. The group excels in integrating martech and creativity for a seamless experience. In 2022 and 2023, Prizm received the prestigious Agency of the Year Award from MARKETING-INTERACTIVE twice.

This article is sponsored by Negawatt and Prizm Group.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window