Zeno Malaysia names creative group head

Zeno Malaysia has appointed Shaiful Ayisy Sharifuddin (pictured) to the role of creative group head, according to his LinkedIn. He was previously with digital agency LOKi for more than two years and was most recently its creative group head.

In that role, he oversaw creative direction and content creation for Toyota, UNIQLO, Kipling Malaysia and Singapore, as well as Delonghi Singapore. Prior to that,?Ayisy was the senior art director at the agency for close to two years, and was?the creative lead for the recent regional UNIQLO Raya campaign which ran in Malaysia, Singapore and Indonesia.

Before LOKi, Ayisy was the art director at Colony Group of Companies for more than a year and also helmed the same role at Cake Experiential Communications Asia. Also,?Ayisy worked at Fat Boys Records and Alt Media. He has 10 years of industry experience and worked on clients such as Axiata, Penang Global Tourism and PUMA Malaysia.?A+M has reached out to Zeno for comment. Meanwhile, LOKi declined to comment.

Zeno recently witnessed a change in management in Malaysia when former MD David Lian was promoted to?managing director, Asia, growth and innovation.?Replacing him is director Amanda Leong, who was elevated to the role of general manager of the Malaysia operations.