ZenithOptimedia names new Australia CEO

ZenithOptimedia has made changes in leadership of its business in Australia. After four years at the helm of the business, Ian Perrin is moving into a new role within the ZenithOptimedia network.

The agency has appointed Matt James, currently group director of NEC Sales at Nine Entertainment, as its new CEO. Perrin and James will be working together to create a smooth transition for the agency and its clients over the coming months.

Gerry Boyle (pictured), APAC Chairman of ZenithOptimedia said, “I would like to thank Ian for his leadership, openness and close collaboration over the years. Ian had always been clear with us that he planned to move on after four years leading the business, and that time has come. We are so pleased to have a leader like Matt to succeed Ian, and I look forward to working with him. With ZenithOptimedia, our brand new Performics business and the Match/Blue 449 proposition, we have a group that is in great shape for the future”.

Matt James, the incoming CEO of ZenithOptimedia Australia added, “I am absolutely delighted to be returning to the Publicis Groupe family as the next leader of ZenithOptimedia Australia. I have had four fantastic years at Nine Entertainment Co. helping to lead both Mi9 and Powered to a number one market position in Australia, and now I look forward to reuniting with the agency network domain where I have operated for nearly 25 years.”