ZenithOptimedia launches regional analytics and technology hub

ZenithOptimedia has unveiled its plans create its first regional Analytics and Technology Hub for Asia, in Singapore.

This Center of Excellence (CoE) is a major investment by ZenithOptimedia to develop solutions for the emerging technologies and data. This 45-strong team will consist of domain specialists to develop and deliver custom solutions for the Asia Pacific market and its clients. In addition to addressing existing technology and data needs, the CoE will also focus on emerging spaces like mobile and contemporary analytics solutions like social and text analytics.

Gerry Boyle, chairman of ZenithOptimedia Asia Pacific said the initiative recognises the increasing importance of creating Asia-specific data and technology solutions.

"With the progressive ecosystem of talent and technology established by the Singapore Government as part of its long-term vision, we are confident that Singapore is the right place for this significant investment. We have received tremendous support from EDB and other government institutions throughout the deliberation process and we look forward to working with them to grow this center into a global base over time,” Boyle (pictured) added.

Kelvin Wong, assistant managing director, Singapore Economic Development Board said given the increasing data-centricity of marketing, as well as the number of devices, channels, and platforms available to reach consumers, brands are looking to their partners for specialised expertise to plan, create and manage innovative solutions for the region.

"Today, 80% of digital work done in Singapore is regional in nature, and ZenithOptimedia’s hub will grow Singapore’s position as the digital marketing hub of Asia,” Wong added.

Talking about the development plans for the hub, Harpreet Kaintel, CIO of ZenithOptimedia said employment of the best strategy, analytics and technology resources from Singapore will be paramount to the success of this hub. As part of this initiative, ZenithOptimedia will hire and develop Singaporeans and PRs in the domains of new media, technology and analytics.