ZenithOptimedia has appointed Ernita Ariestanty to the role of chief executive officer, Indonesia. She will be responsible for the running of the agency and its continued growth in the market.
Ariestanty joins ZenithOptimedia from Dentsu Aegis Network where she held the position of COO for Carat, before being named CEO of Carat & Vizeum in 2013. She has more than 21 years’ experience in the Indonesian media landscape.
Over the last two decades Ariestanty has worked with some of the country’s leading brands including Unilever, P&G and Coca-Cola. For Unilever Indonesia she set up the investment division, which is responsible for developing systems and teams as well as being accountable for the overall investment product. Prior to her time at the Dentu Aegis network, Ernita led the sales and marketing efforts for the FIFA World Cup in 2010 as COO.
Gareth Mulryan, CEO Southeast Asia, ZenithOptimedia said: ‘Ariestanty’s depth and breadth of expertise and her impressive knowledge of the Indonesian media marketplace is a brilliant addition to our offering in Indonesia. We are very excited to have her on board and I look forward to working with her’.