Zebra Technologies appoints Text100 for APAC business

Tech company Zebra Technologies Corporation has appointed integrated communications agency, Text100 as its agency of record in Asia Pacific.

Text100 will provide communications services to help Zebra strengthen awareness and preference for its tracking and visibility solutions with companies in the manufacturing, retail, transport and logistics, and healthcare industries. The agency will also help Zebra educate the market about its broader Internet of Things (IoT) proposition which is built around how enterprise asset intelligence can enable significant competitive advantages for businesses today.

Text100 will serve Zebra in eight countries across Asia Pacific, including Singapore, Australia, China, India, Indonesia, Japan, South Korea and Thailand.

“We were impressed with Text100’s strong regional network, deep market understanding, and their experience marrying the needs of corporate communications and field marketing to create business outcomes that matter,” said Juliann Larimer, CMO, Zebra Technologies.

Anne Costello, regional director, Text100 Asia Pacific said: “We are extremely excited to partner with Zebra across Asia. Zebra has an undeniable legacy in the building blocks of IoT, and its visibility and understanding of the connection between data and actionable insights gives them the authority not just to participate but lead the IoT discussion.”