ZALORA names Rostin Javadi COO based out of Malaysia

ZALORA has appointed Rostin Javadi (pictured) as its chief operations officer, who will continue to be based in Malaysia, close to ZALORA's regional e-fulfilment hub. He was previously MD of ZALORA's cluster market comprising Singapore, Malaysia and Brunei, Hong Kong and Taiwan, leading the performance and business plan within these markets.

In his new role, Javadi will oversee operational excellence across the group, managing ZALORA's operations ranging from content production for the website and warehousing and logistics, to customer service and payment security. According to ZALORA, his experience in the cluster and deep expertise in operations will help it implement industry best practices across markets.

In his previous role, Javadi co-led the alignment of ZALORA’s operations to suit both the fashion demands of the markets its serves. He also developed a supporting supply chain that is not only functional but also brings new competitive layers to the business, the press statement read. He helped transform ZALORA’s supply chain, beginning with the consolidation of its distribution centres into a single operation location serving the majority of its markets, making way for the establishment of ZALORA’s current regional e-fulfilment Hub in Malaysia.

Last year, Javadi played a crucial role in launching high impact initiatives, including cross border drop shipping and  ZALORA’s next day delivery subscription, ZNow, in Singapore, Malaysia, Indonesia and the Philippines. Before joining ZALORA in 2012, he was a global venture development manager at Rocket Internet, where he overlooked the launch and supported various start-ups across the Middle East and North Africa.

Gunjan Soni, ZALORA CEO, said Javadi is an "established leader" in ZALORA, with a deep knowledge in operations, and a champion of putting customer experience as a key differentiator for ZALORA.

"He has been part of the ZALORA journey since its foundation year, a testament to his resilience and adaptability as a leader in the organization. I am confident that with Javadi at the helm of our operations, ZALORA will continue to wow fashion consumers in Asia, by offering the best online shopping experience," Soni said.