Y&R Singapore has appointed Komal Bedi Sohal as chief creative officer of Y&R Singapore. The position was last held by Farrokh Madon who left the role nearly a year ago. He came on board in May 2012 .
Sohal (pictured) was previously the chief creative officer at Rediffusion Y&R India for the past two years, working closely with all major client teams across India. Over the course of Sohal’s tenure at Y&R’s India agency, the office experienced a major growth period, with 16 new business.
Sohal’s advertising journey started 23 years ago after stints in all major cities in India. She began her career in Mumbai and in 1993, she moved to Delhi where she worked at Trikaya Grey and Enterprise Lowe. She then moved to Euro RSCG, Calcutta before returning to Bombay with Quadrant Lowe.
In 2002, Sohal moved to Y&R Dubai. Her last assignment in the Middle East after spending ten years there was as executive creative director for Lowe MENA, based out of Dubai. She returned to India in 2013 with Rediffusion Y&R.
“After two decades in India and the Middle East, I’m now ready to explore the exciting and emerging markets of South East Asia. I look forward to taking on new challenges at Y&R Singapore and I’m confident it will be equally thrilling and fulfilling,” Sohal said.
Tony Granger, global chief creative officer of Y&R said: “Singapore is such a strong agency for us creatively and Sohal is going to fit right in. She’s incredibly talented and has the right experience as a CCO for major markets. I can’t wait to see what she does there.”
Y&R Singapore managing director Melvin Kuek said, “We’ve been hard at work brewing significant agency growth projects that kick-started with the LabStore launch last week. This promises to be a stellar year for Y&R Singapore and I am absolutely thrilled to have Komal onboard at a critical time.”