Y&R Singapore extends partnership with TAFEP

Y&R Singapore has extended its partnership with the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) for another year with an option to extend for another.

The appointment comes following a pitch. Y&R has been working with TAFEP for seven years

TAFEP, a client since 2009, is part of Y&R Singapore’s government client portfolio which also includes WDA and the Ministry of Manpower creative AOR account which it won in June this year.

Y&R Singapore managing director Melvin Kuek said, “Having handled such major government clients for over a decade, across long-term and newly-awarded clients, I think it’s safe to say that Y&R Singapore’s group account director Kea Sui Hong, regional creative director Bruce Watt and team are the most experienced in this field.”


Read More News

in Singapore by

Have brands lost their charm?

Media complexity has disrupted brands' ability to charm the consumer, thereby spawning a strong need for communications planning...

in Malaysia by

Ad revenues to grow in 2013

Advertising revenue in Asia Pacific grew 5.5% in 2012, with it forecast to accelerate in some emerging markets like Malaysia (9.7%..


Leave a Reply

You must be logged in to post a comment.