Y&R Singapore has extended its partnership with the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) for another year with an option to extend for another.
The appointment comes following a pitch. Y&R has been working with TAFEP for seven years
TAFEP, a client since 2009, is part of Y&R Singapore’s government client portfolio which also includes WDA and the Ministry of Manpower creative AOR account which it won in June this year.
Y&R Singapore managing director Melvin Kuek said, “Having handled such major government clients for over a decade, across long-term and newly-awarded clients, I think it’s safe to say that Y&R Singapore’s group account director Kea Sui Hong, regional creative director Bruce Watt and team are the most experienced in this field."