Y&R Malaysia has appointed Emir Shafri (pictured) to executive creative director, reporting to Y&R Asia regional chief creative officer Marcus Rebeschini.
Following a successful five years at Y&R Singapore, where he helped expand its digital division as the agencyâ€™s digital lead, Shafri returned to KL as creative director in 2016. Now as Y&R Malaysiaâ€™s executive creative director, Shafri works in partnership with the agencyâ€™s group managing director Lisa Hezila.
â€śY&R has had a long line of amazing creative leaders, including my own father (Malaysian advertising veteran Datoâ€™ Shafri Mohamad) who led the agency more than 25 years ago,â€ťÂ Shafri said. â€śIâ€™m most excited to have this opportunity to take up the baton and write the next chapter of Y&Râ€™s long legacy of creative excellence together with a team of very talented folks and our client partners.â€ť
Y&R Asia chief creative officer, Marcus Rebeschini, â€śHis accomplishments with Y&R speak volumes about his potential to evolve our Malaysia office into a new era.â€ť
Added Y&R Malaysia group managing director Lisa Hezila, â€śEmir is the ideal creative partner as we continue to grow the agency, not only business-wise, but also in terms of expanding our capabilities in digital and innovation to deliver a fully integrated offering to clients.â€ť