Y&R Malaysia hands Emir Shafri executive creative director role

Y&R Malaysia has appointed Emir Shafri (pictured) to executive creative director, reporting to Y&R Asia regional chief creative officer Marcus Rebeschini.

Following a successful five years at Y&R Singapore, where he helped expand its digital division as the agency’s digital lead, Shafri returned to KL as creative director in 2016. Now as Y&R Malaysia’s executive creative director, Shafri works in partnership with the agency’s group managing director Lisa Hezila.

“Y&R has had a long line of amazing creative leaders, including my own father (Malaysian advertising veteran Dato’ Shafri Mohamad) who led the agency more than 25 years ago,”  Shafri said. “I’m most excited to have this opportunity to take up the baton and write the next chapter of Y&R’s long legacy of creative excellence together with a team of very talented folks and our client partners.”

Y&R Asia chief creative officer, Marcus Rebeschini, “His accomplishments with Y&R speak volumes about his potential to evolve our Malaysia office into a new era.”

Added Y&R Malaysia group managing director Lisa Hezila, “Emir is the ideal creative partner as we continue to grow the agency, not only business-wise, but also in terms of expanding our capabilities in digital and innovation to deliver a fully integrated offering to clients.”