Y&R Group has launched its retail and shopper marketing arm Labstore in Indonesia.
Labstore launches in Indonesia having been appointed to shopper duties for Danone brands AQUA, Mizone and VIT.
Y&R’s global retail and shopper marketing network Labstore now extends across five markets in Asia Pacific - Indonesia, Singapore, Philippines, Thailand and Australia.
Effective 1 November 2015, Labstore Indonesia also reports to the network’s Southeast Asia HQ in Singapore, led by Peter Miller.
Y&R Labstore Indonesia will be the latest in a string of openings around the world, having rolled out in more than 21 markets worldwide since 2014, across Europe, Asia, Latin America, North America and South Africa.
Marjorie Garrovillo, VP marketing, Danone Waters said, “Given the potential we see from shopper and retail marketing, we wanted to find the right agency partner. And given our successful ongoing relationship with Y&R and VML, having displayed a strong understanding of our brands, Labstore proved the right choice for seamless integration across agency competencies.”
Y&R Indonesia group CEO Matthew Collier (pictured) said, “The launch of Labstore in Indonesia has been a major priority for us this year. With Y&R handling Danone’s TTL (through the line) business, VML handling digital and now Labstore handling shopper, we’re truly living our philosophy of ‘great alone, better together’. This multi-channel integrated response will help bring our creative concepts closer to Danone’s consumers.”