Y&R hires Madon

Farrokh Madon has joined the Y&R team as chief creative officer, Y&R Singapore, reporting to its Southeast Asia CEO Sanjay Bhasin and regional chief creative officer Marcus Rebeschini.

Madon(pictured) was previously executive creative director at McCann Erickson Singapore, and prior to that, ECD at BBDO Singapore. He first embarked on his career in enterprise in Mumbai and has also worked for agencies such as Ogilvy & Mather, Saatchi & Saatchi, Batey, M&C Saatchi and others.

His portfolio of clients include MasterCard, Gillette, Diageo, Visa, Singapore Airlines, HP, Republic of Singapore Navy, Heineken, BMW, HSBC and Discovery Channel, amongst others.

"Madon joins at an exciting time for the agency where in the digital space we recently welcomed VML Qais to the Y&R family and are about to launch the Spark Plug initiative in the region," said Bhasin.

Madon will be based in Singapore.