Y&R Guangzhou wins China Southern Air’s creative duties

Y&R Guangzhou has been appointed as creative agency of record (AOR) for China Southern Airlines (CSAIR).

The airline stated that the agency won the account because of its brilliant capacity for brand integration and planning, as well as excellent expression in creativity.

"The joint effort of CSAIR and Y&R GZ in 2012 was a success and we hope to bring about new creative ideas this coming year; we are confident that we can make brilliant achievements with CSAIR," said Michael Xia, CEO of Y&R Guangzhou.