Y&R Guangzhou scoops up Zhuhai Chimelong account

Y&R Guangzhou has secured a new business by Zhuhai Chimelong Investment Development, following a pitch.

Effective immediately, Y&R Guangzhou is charged with handling the creative business for the Hotel and Circus within the Zhuhai Chimelong Ocean Kingdom amusement park. Some works include launching Chimelong’s brand image campaign for both the Hotel & Circus as well as other promotional campaigns.

This marks the agency’s first win since the appointment of Luis da Rosa as the new general manager of Y&R Guangzhou last October.

“It’s heartening to start the new year with a new business win, and is down to the strong efforts of the Y&R Guangzhou team,” said da Rosa .

“The Hotel is the world’s largest ocean ecology themed hotel with over 1,800 luxury suites and rooms, while the International Circus brings in renowned circus teams from France, Monaco, Russia and Italy. We look forward to being their most important partner in the next stage of their development.”