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Y&R Group Indonesia names Upasana Dua as head of planning

Y&R Group Indonesia has appointed Upasana Dua (pictured) as head of planning.

A brand strategy specialist with some 16 years’ experience across categories, Dua has headed up planning at both national and regional levels on iconic brands including Oreo, Horlicks, Kraft and NIVEA. Her extensive FMCG experience has revolved around the need to constantly reinvent and strengthen brand message.

“It’s great to welcome  Dua as Y&R continues to build out its strategy and data capabilities in Indonesia and the region,” said Matthew Collier, CEO, Y&R Group Indonesia.


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