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VML bags Krispy Kreme global digital business

Krispy Kreme has appointed VML as its global digital agency partner to handle strategic development and implementation of worldwide fan engagement.

“Krispy Kreme has been on an accelerated path in growing its digital presence over the last several years, making it a key driver in our marketing mix,” said Dwayne Chambers, senior vice president and chief marketing officer, Krispy Kreme.

VML will develop marketing and communications campaigns and content across new and existing digital, social, and interactive media channels. They will work in conjunction with Krispy Kreme’s internal marketing and brand development teams, and design agency partner Shapiro Walker Design.

Jon Cook, CEO and president at VML, added: “VML is so proud to have the opportunity to work with such a truly iconic and beloved brand as Krispy Kreme. We connected throughout the process on so many levels. But at the heart of it was a shared belief about contemporary marketing, the importance of a global perspective and consumer loyalty, and a vision for an innovative digital partner.”

“VML and Krispy Kreme both put a premium on strategic thought and creativity, and the need for full capability, but with a digital heart. We could not be more excited to get started together.”

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