Today Google Malaysia has released its YouTube Ads leaderboard for the months of January-June 2016 for Malaysia.
This list represents the 10 ads on YouTube that resonated most with audiences across the country over the first six months of this year. This leaderboard showcases the brands that performed best in Malaysia through a combination of popularity and promotion.
Here's the list.
Coming in top for the leaderboard is Petronas’ Rubber Boy. The webfilm drew its inspiration from Malaysian values, especially the counting of blessings to inspire prosperity and happiness. It revolves around the relationship between a mother and her son and captured facets of their relationship. The spot garnered around 3.3 million views on YouTube, 9,500 likes and 832 comments. The media and creative agencies appointed were Zenith Media and Leo Burnett respectively.
2. Watsons Malaysia
Coming in second is Watsons Malaysia which released original song and star-studded music video as part of its Chinese New Year campaign. It features the original song ‘Happy Beautiful Year’ and cameo appearances by more than 20 top Malaysian celebrities. #HappyBeautifulYear garnered around 774,000 views on YouTube, with 773 likes.
Watch it here:
3. McDonalds Malaysia
To promote its new Angry Birds meal series, McDonald's Malaysia launched a spot introducing the new menu items and well as the promotions. It features the titular characters of the popular games interacting with a McDonald's Happy Meal box. The spot garnered 2.7 million views on YouTube and 2,100 likes.
Watch it here:
4. Old Town White Coffee
Next up is none other than Old Town White Coffee which launched a spot featuring a recent Malaysian animation film called "Boboiboy", accompanied by promotions. It involves Boboiboy, the protagonist of the film engaging in battle with his nemesis. He is losing initially but gets ‘powered up’ by one of Old Town’s set meals. The spot garnered about 607,000 views on YouTube and 181 likes. The media agency appointed was Mindshare. Watch it here:
5. BSN Malaysia
Bringing back the much-loved “Pengacau Raya” campaign, BSN Malaysia and Fishermen Integrated came up with a new video for the Chinese New Year festive season. A sequel to last year’s Raya viral hit, this year’s “Pengacau Raya Cina” tells the story of young couple Aloysius and Zaitun, along with their parents, experiencing their first Chinese New Year together as a multi-cultural family. The spot garnered 424,000 views on YouTube, with 1,776 likes and 287 comments. Watch it here:
Coming in fourth is Lego, which released this short spot to promote its new fire collection. The spot features a new fire truck, helicopter and boat for “fire-fighting”. Since its launch in the January, the spot has garnered 1.1 million views on YouTube and 280 likes.
7. Samsung Malaysia
Another video which has made it into the shortlist is Samsung’s spot introducing its Samsung Galaxy S7 edge. It touts the new phone’s superior technical capabilities and ease of use in design. It also contains information about its new waterproof abilities. Since its inception in March, the video has garnered 251,000 views on YouTube with 518 likes. The media agency behind the campaign was Starcom. Watch it here:
8. Ju Xiang
Making it into the list is Juxiang’s Chinese New Year spot which takes on an action thriller theme. It features a confrontation and between gangsters and a law enforcement entity. Both parties are not thrilled that they have work during the Chinese New Year period and a hilarious exchange ensues where they try to make the room and situation more festive, from bringing in mandarin oranges to having a lion dance troupe join in. The video has garnered 226,000 views on YouTube and 1,782 likes.
9. Gameview International
Joining the list is Gameview International with its trailer for its Romance of Heroes game. The spot introduces the different characters in the game and some of the gameplay. It has garnered 336,000 views on YouTube. Watch it here:
10. KFC Malaysia
Concluding the list is none other than KFC Malaysia which released this spot featuring its KFC Bucket Sensasi with crispy tenders. It features different members of family enjoying the new meal option and the promotions with accompany it. The spot has garnered 304,000 views on YouTube and 185 likes. The media and creative agencies appointed were Universal McCann and Naga respectively.
"These ads show the amazing creativity alive today in the Malaysian ads industry — and it’s creativity that would not exist without digital’s 'canvas'. Sometimes digital can seem to be all about technology, but the real promise of digital video ads is that it frees up brands and agencies to spend more time doing what they do best — getting creative — leaving computers to figure out the hard stuff like when and where to show an ad," said a spokesperson from Google Malaysia.
YouTube will be hosting a week-long celebration in December this year which will be supported by the Malaysian Advertising Association (MAA) and Advertising + Marketing Magazine, the official content partner.